Brief
PR agency W Communications wanted an interactive window display that showcased their creative spirit and connected with passers-by. The design needed to feature movement and vibrancy.
Our Approach
In collaboration with Stuart Semple, we built a display using Perspex, neon, ping-pong balls and interactive lighting. The installation invited viewers to play and watch as lights and objects responded to their actions.
Impact
The window display garnered industry recognition and drew crowds to W’s office, illustrating how playful design can elevate workplace branding.