Nescafé Azera – Student Packaging Exhibition
Brief
Nescafé wanted to showcase emerging student talent by turning winning packaging designs into an immersive exhibition. The space had to be engaging while demonstrating the potential of 2D artwork translated into 3D environments.
Our Approach
We converted a Shoreditch gallery into a multi-sensory experience. A modular room system allowed us to build sets featuring 2,500 hand-folded paper triangles and umbrellas. Sound-responsive lighting reacted to ambient noise, while NESCAFÉ Azera Espresso Martinis were served to guests. The installation brought the students’ patterns to life and provided a dynamic backdrop for networking.
Impact
The exhibition celebrated the winners and offered Nescafé a fresh narrative around creativity and collaboration. It demonstrated our ability to turn flat artwork into immersive environments.
