Homebase × Smart Energy – Green Aisle Installation
Brief
Smart Energy GB and Homebase wanted to highlight energy-saving products by creating a special aisle within Homebase stores. The installation needed to be inviting and instructive while travelling to multiple locations.
Our Approach
We built an 11-metre steel archway wrapped in live ivy and foliage to transform the electrical aisle into a “green aisle.” Custom signage, moss-filled letters and integrated shelving displayed eco-friendly products. The structure was designed for transport and easy assembly at stores nationwide.
Impact
The green aisle rolled out across multiple Homebase stores, educating shoppers about energy efficiency and encouraging them to adopt greener products. The lush installation stood out in the retail environment and delivered a tangible, long-term change to the store layout.
