BIRDS EYE CHICKEN SHOP
@birdseyeuk 🔥 ICYMI: The Birds Eye Chicken Shop Drop was hotter than your ex’s texts! 🔥 Shoreditch was poppin’ with tasty chicken, beats that slapped, and @Wes.nelson live. 🍗🎶 Missed it? No worries – stock your freezer and get that 24/7 Chicken Shop Drop at home. Cravings = solved. 🍗 #BirdsEyeChickenShop #ChickenDinner #ChickenShop #Shoreditch #London #Food #Munch #WesNelson #Dj #Fridayfeels ♬ original sound - Birds Eye UK
Birds Eye – Chicken Shop Launch
Brief
Birds Eye wanted to create buzz around a new chicken product by offering an immersive, Instagram‑worthy tasting experience. The activation needed to generate excitement for press and influencers ahead of the product’s public release.
Our Approach
Working with Cirkle PR, we transformed a blank space into a multi‑layered experience. Guests entered through a mock freezer aisle, filled with ice and Birds Eye products, before discovering a hidden chicken shopthesyruproom.com. After sampling the food, guests were led through another hidden doorway into a house‑party‑style lounge featuring five unique living‑room setupsthesyruproom.com. We designed, fabricated and installed everything – from the freezer shelves to the lighting and bespoke props – ensuring a seamless journey from supermarket to party.
Impact
The event generated significant social engagement and media coverage thanks to its shareable set‑ups. By immersing guests in the world of Birds Eye, we helped the brand connect emotionally with consumers and press, building anticipation ahead of launch.