Nike Air Force 1 Shoebox Container – Anniversary Installation
Brief
To celebrate the 40th anniversary of Nike’s Air Force 1, JD Sports tasked us with producing a pop-up experience centred on the iconic shoebox. The activation needed to be mobile and double as a DJ booth.
Our Approach
We fabricated a six-metre-long Air Force 1 shoebox container that could be flat-packed for transport. Installed at Westfield London, the shoebox featured mood lighting and a DJ platform built into the lid. The structure was robust yet quick to assemble, enabling repeated use across multiple events.
Impact
The installation served as both a striking photo opportunity and a functional DJ booth, driving footfall and social shares around the anniversary celebrations. It underscores our expertise in marrying brand storytelling with practical event infrastructure.
