The Avenue Take-Over – Dystopian High-Street Installation
Brief
A shopping centre asked us to transform a vacant retail unit into a thought-provoking environment that would drive footfall back to the high street. The installation needed to be immersive and shareable.
Our Approach
We created a dystopian high street filled with experimental paint methods, neon lighting, explosion-proof fixtures and moss-covered surfaces. Custom 3D-printed signage and oversized props brought the narrative to life. Our team handled concept development, build and installation.
Impact
The pop-up provoked curiosity and drew visitors back to the centre, demonstrating how art and design can revitalise empty retail spaces.
