RAPHA Store instillation soho
For the Rapha store installation in Soho, our team embarked on an inventive collaboration with the brand. Our mission was to celebrate the lightweight thermal jersey, a product designed to excel in specific environments. Drawing inspiration from the unique volcanic terrain of Lanzarote, we sourced stones and other natural materials to authentically recreate these environments within the retail space. This immersive setup was strategically designed to showcase the products, highlighting their features and situating them in the context for which they were created.
The installation not only displayed the jersey but also evoked the essence of the volcanic landscapes, giving customers a tangible connection to where the gear is meant to be used.
