Homebase x Smart Energy
11m fabricated steel archway wrapped in live Ivy, silver birch trees, grasses, Ferns, assorted plants and natural flowers,Hand Panted cnc cut plywood signage, real turf, eco floor vinyl, custom cnc moss filled sign
2020
First-of-its-kind in-store green aisle.
Full production, bespoke signage, technical design, and full fabrication. Installation nationwide in several leading Homebase stores including Birmingham, Edinburgh, and Cardiff.
Replacing their electronic focused aisle with the wild green power of smart eco technology, the aisle became not only a literal green haven, but a dedicated eco-friendly hotspot.
This innovative green aisle acts as a specialist destination, much like a ‘free-from’ section within the supermarket, primarily focusing on energy efficient advice, products, and the full range of possibilities to make any space eco-friendly.
The aisle playfully represents healthy energy, idyllic and green, a literal jungle laying roots. An oasis in the urban aisle, was adorned with 100% live foliage, including wild ivy, moss, and tall plants on a bed of soft turf, beautifully displaying the greenest and most sustainable products found within Homebase stores.